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Beyond the Click: Navigating the Shift from Adobe Analytics (AA) to Customer Journey Analytics (CJA)
Analytics10 min read

Beyond the Click: Navigating the Shift from Adobe Analytics (AA) to Customer Journey Analytics (CJA)

In the world of digital measurement, we are witnessing a generational shift. Is CJA just "AA on a newer server," or a fundamental reimagining of data?

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Server-Side Tagging

A method where tracking requests are sent to a server you control before being forwarded to third-party tools, improving security and performance.

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Information a company collects directly from its customers and other audiences through its own sources, like websites and apps.

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A structured document that defines how tracking events should be named, structured, and validated across all platforms.

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