Technical
Blueprint.

Revision 2024.11_BETA

Architecture Schematic

"Unidirectional Data Flow & Processing Logic"

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Primary Sources

Web Browser

Mobile App

Offline CRM

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Ingestion Layer

GTM Server-Side

Event Gateway

Consent Mode

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Compute Engine

PII Hashing

Session Stitching

Enrichment

Storage & Activation

Google BigQuery

Ads Attribution

CDP Relay

Security & Governance Protocol

Hashing & Encryption

"All User Identifiers are SHA-256 hashed before hitting downstream processors."

PII Scrubbing

"Automated URL parameter cleaning to prevent PII leaks into analytics."

Consent Enforcement

"Native integration with OneTrust/Cookiebot via GTM Consent Mode."

Audited Data Flow

"Monthly integrity audits to ensure 100% compliance with GDPR/CCPA."

Data Schema Definition

{
  "event": "purchase_complete",
  "architecture_version": "2.4",
  "governance": {
    "consent_state": "GRANTED",
    "pii_filtered": true
  },
  "payload": {
    "transaction_id": "T_99421",
    "value": 249.99,
    "currency": "USD",
    "items": [
      { "id": "SKU_001", "name": "Enterprise Audit", "quantity": 1 }
    ]
  },
  "context": {
    "device_type": "desktop",
    "attribution_source": "first-party-relay"
  }
}

Compute Specs

Peak Latency

< 200ms

Max Event Volume

1.5M / day

Uptime SLA

99.99%

Infrastructure Partner

Standardized on Google Cloud Platform for Global Low-Latency relays.

Technical Blueprint.